12 Reasons Why a Direct Mail Campaign could Fail

A skillfully crafted direct-mail campaign will allow you to grab the attention of your targeted audience. Direct mail pieces are letters, post cards, emails, and brochures. Direct allows you to obtain sales by adding coupons, fliers, brochures and various types of “Freebies.” The negative to direct mailing is the cost. With postage increasing every year, your investment on direct mail will be an expensive waste if you don’t reach your targeted market. If your direct mail doesn’t yield a high return of new customers/clients, then you would have wasted the cost of mailing, gas, stationary, printing, time, ink, energy and more. What could cause a direct mail campaign to fail? Listed below are 12 Reasons Why a Direct Mail Campaign could fail:

1.       Mis- spelled Words

2.       Wrong addresses

3.       Wrong names

4.       Nothing in the message to get the reader’s Attention

5.       Nothing in the message to keep the reader’s Interest to continue reading.

6.       Lack of Desire in the message to make your audience want to purchase

7.       No call to Action

8.       Direct Mail piece has too much distractions (flowers, frills, and too cutesy)

9.       Information in the letter is too short or too long

10.   No contact information or not enough contact information

11.   The information has no real purpose causing the reader to become confused as to what actions they should take.

12.   Lack of follow up mailings; Direct mail campaigns should be conducted a minimum of four times a year.

Now there you have it!

To your Success,

Sharron